Why Working With a Photographer Who Also Shoots Video Is a Game-Changer for Your Brand
In the era of mobile phones, selfie sticks, vlogging cameras and even mini fluffy microphones, photography and videography have never been so accessible. We all have the ability to capture content quickly on our phones and for business owners a steady stream of content is more important than ever.
So why are photographers like me (who shoot video and photos) in demand more than ever and why is this combination a game-changer for your brand shoot? Let’s get into it…
Using brand photography and videography together to tell your unique business story
Taking selfies is like second nature to business owners these days but having basic equipment for taking photos and videos is only part of the equation when it comes to taking good photos for your brand. Storytelling is just as important!
When I work with you on a photo and video brand shoot, I am looking to tell your unique story and give your brand photos and video as much personality as I can.
This is why, before we start working together, I make sure to gather lots of information from you like -
What makes you unique? What do you want your brand to represent?
Info about your current brand images - What do you like/dislike? What image qualities would you like to represent going forward?
What is your main goal for this brand shoot?
When photos and videos work together in this way they tell a cohesive visual story, almost like a storyboard, that gives potential clients a feel for who you really are, and I think that’s pretty special!
Building a cohesive visual world : creating brand consistency across photo and video
The benefit of capturing video and photo together means everything is consistent and cohesive. You have the same lighting, colours and styling and this helps your audience to recognise your content and make you more memorable.
Together, we build a cohesive visual world and when your photos and videos are created by the same person, everything naturally aligns.
Your visuals work together, don’t feel disjointed because they have been pulled from different places and work together as a body of work that feels recognisable and intentional.
The best bit about consistency is that it builds trust faster than anything else.
Your brand shoot works harder
When you book in your brand shoot, you’re investing your time, energy and budget - so why not maximise it?
When we capture video and photography together, we are doubling your effort and expanding your output. Instead of leaving your branding shoot with a selection of images to choose from, you leave your shoot with a huge content bank including :
Scroll stopping images
B roll footage can be used on social media for reels, tiktoks, story content and so much more
Videos and photos can be turned into multiple posts and repurposed for your website or blog
You are literally creating a bank of content to use on different platforms
The content is unique to you and completely reflects your personality
Suddenly, it’s not about doing more but about making your shoot go a lot further than a bank of images would. You’ve invested your valuable energy and time, so why not amplify it?
You stay in the flow (and it shows)
Working with one person means there’s no stop-start energy. We can get in the zone and work together to create something really cool.
It can sometimes feel a bit overwhelming to be in front of the camera. Working with a photographer who also shoots video, means you can build up a relationship, a collaboration, that flows across both. My approach is gentle creative direction, helping you feel at ease, whilst also spotting details and angles that suit your brand.
When you feel comfortable, grounded, and present - that comes through in both your photos and your videos.
Stand out from the crowd with a stop motion animated portrait
Something I get really excited about as a photographer and videographer is creating animated portraits. I think it’s a unique blend of the two mediums and a real asset to my clients branding journey.
Here are just some of the reasons why it’s cool feature that I love including in my brand photo and video shoots -
Clients I work with often use their animated portrait on their website and it’s a great way to stop the scroll with potential clients
It combines photography and videography, with a unique splash of energy to it
It works really well for creative brands to show off their personality
It creates magic beyond what’s possible in a normal video
It gives you a brand asset that is genuinely unique and memorable
If you would like to know more, I have actually written a blog post here about what stop motion portraits are and how to use them in your business.
How brand photography and video can strengthen your business
You don’t need to become a content creator on top of running your own business, in order to have a strong, visible brand.
But you do need content that reflects who you are, so you can connect more with your ideal customers.
Working with a brand photographer, who also captures video, doesn't add more to your load, it’s a smarter way to create more content that actually feels like you.
Hi, I’m Faye and I’m a Bristol based photographer, who creates photography and video for independent businesses, designers and makers.
If you’re interested in booking my branding shooting for your business, please get in touch here.
Interested in finding out more about my brand photography
Go check out my brand photography packages
